How much does a website cost? Compare the scope first
What changes a website quote, which costs repeat and what to ask before choosing a supplier. A practical comparison guide.
Read articleGuides for your business online
Practical guidance on websites, advertising, branding and AI. Comparisons, checklists and explanations for business owners.
A place to start
How to choose your first AI automation
Start with a frequent task, available information and an outcome a colleague can check. Your first automation should be small enough to measure whether it helps.
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Do you need a website if you already use social media?
When a social profile is enough and when a website helps customers decide. Start with the buying process, not a page count.
Read articleBefore launching an online store: an owner’s checklist
Products, stock, payments, delivery and test orders. Prepare the whole buying process before sending customers to your shop.
Read articleGoogle Ads or Facebook and Instagram: where should you start?
Choose an advertising channel around customer intent, your offer and follow-up capacity. A practical first-test framework.
Read articleYour ads get clicks but no enquiries. What should you check?
Diagnose traffic without enquiries in the right order: measurement, forms, message, offer and team follow-up.
Read articleYour business is not showing on Google Maps. Where do you start?
Separate profile problems from website problems. Check your details, search context and the changes you can control.
Read articleDo you need a new logo or a more consistent visual identity?
Test your logo in real use before replacing it. Separate problems with the symbol from inconsistent everyday materials.
Read articleAI chatbot, internal assistant or automation: which do you need?
Three kinds of solution for different problems. Choose around the user, the information and the action required.
Read articleHow to choose your first AI automation
Choose a recurring task, estimate the real effort and test the outcome. A practical starting point for small businesses.
Read articleFrom PDF invoices to a spreadsheet with AI: what can be automated?
Field extraction, checks and spreadsheet export. What to test before using AI to prepare invoice data for your team.
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