Free UTM campaign URL builder
Know which newsletter, post or campaign brought a visit. Add consistent UTM tags to your links before you share them.
A practical example
A winter email campaign might use source=newsletter, medium=email and campaign=winter_offer. If Analytics is configured and permitted to collect the visit, these labels help identify that campaign in acquisition reports. The builder itself does not track visitors.
Questions before you start
Do I need an account?
The calculator and UTM builder work here without an account. A free account is needed to save results and organise projects. Website checks also require a verified email.
Will it replace existing UTM parameters?
It replaces utm_source, utm_medium, utm_campaign, utm_term and utm_content. Empty optional fields remove their old values. Other query parameters and the page fragment are preserved. Use UTM links in external campaigns, not for navigation within your own site.
Keep your work in one place
In Sequoia Tools, save results, group them by project and return to previous reports. Start free; no card required.
Open my workspaceThe app is available in English and Romanian.
Need help putting the result into practice?
A tool gives you a starting point. Our team can help with campaign setup, measurement or improvements to your website.