Free ROAS & break-even calculator
Could your advertising budget pay for itself? Model clicks, orders and revenue, then compare ROAS with the margin you actually keep.
A practical example
With 500 EUR in ads, 0.50 EUR per click, a 2% conversion rate and a 75 EUR order, the scenario gives 1,000 visits, 20 orders and 1,500 EUR revenue: ROAS 3×. At a 40% margin, break-even ROAS is 2.5× and contribution after ads is 100 EUR, before fixed costs.
Questions before you start
Do I need an account?
The calculator and UTM builder work here without an account. A free account is needed to save results and organise projects. Website checks also require a verified email.
How is break-even ROAS calculated?
ROAS = revenue ÷ ad spend. Break-even ROAS = 100 ÷ margin percentage. At zero margin there is no finite break-even ROAS. The formula covers only costs included in your margin and ad spend.
Keep your work in one place
In Sequoia Tools, save results, group them by project and return to previous reports. Start free; no card required.
Open my workspaceThe app is available in English and Romanian.
Need help putting the result into practice?
A tool gives you a starting point. Our team can help with campaign setup, measurement or improvements to your website.